Rebrand of one of Swedens largest paper manufacturers
Holmen paper are actually one of swedens largest forest owners, a producer of not only paper products but also renewable energy.
We worked on a new brand identity in order to lift the holmen profile and products to show that they are, in a so called dying industry, by far still a company with value.
We introduced a simplistic, tactile, hands on graphic system using colour and also by shaping the paper in different ways to represent the different ranges and qualities of paper.
We took Holmen Paper, from being a paper company that despite being one of the largest in Sweden remained below the radar in terms of visual appeal, to a company that showed that they were proud of what they both produce and achieve, not afraid to move with the times. A company that has so much more to give than just paper products.