Disrupting the world of Vodka in the form of a Panamerican spirit with a very specific target audience.

The brief

The Absolut Vodka Company approached us to design both the strategic and visual identity for a new vodka brand aimed towards Latino new millennials living in LA.

The idea

We had the fortunate pleasure to travel to LA to hold workshops to gain valuable insights into the target audience. After a week of intense but very enjoyable research and development it was apparent that the brand should be built around energy, life, colour and most importantly character.

The result

The name Conca is a play on the Spanish words of ‘with’ (Con) and ‘character’ (ca). These words perfectly illustrate the essence of the Latino population in LA, everything they do oozes character.


What gives something character? It’s not just colour, music, energy… it’s the soul, the life. How refreshing to create a brand identity on these things alone.
The sunsets of LA are literally something out of a movie and seemed to appear in almost every image found on the target audiences social media. It was these that gave us the idea of using coloured gradients, representing the best time to enjoy a Conca.
Conca Vodka pool with balls
Conca cap remezcla