OKJA are a Hamburg based organisation that provide structure and accommodation for young people and their families.

The identity took on a modern and progressive appearance with attitude. It was important that the brand reflected space, structure and security. An identity that would reflect the needs of the target audience and in a voice that they could relate to.

Photo of hamburg appartment

The mark is designed around a square grid system which was carried through in the construction of printed and digital material.

OKJA Mark

A custom font was designed around the same square grid as the mark and explores the idea of changing spaces, movement from one place to another.

The font is created by increasing the negative space of the character whilst the exterior remains the same. A reflection of peoples lives and them becoming more comfortable with their surroundings.

two posters of custom typeface
OKJA Font Construction
OKJA type covers
OKJA mobile