Casall are one of Swedens most well known sports brands. Built on a heritage of fashion and quality they required a revitalised brand to reflect just this.

A new brand positioning was developed which involved creating specific levels of communication imagery, new typography, colour world and grid systems.

A simplistic and clean typographic system was put into place where important and brand proposition words were highlighted.

The contrast between the bold and thin characters represented the movement and flexibility which is so apparent within the Casall range.

Casall posters for instore
casall shop window

A basic set of brand guidelines including the new levels of communication imagery.

CasallPRO is Casall’s range of commercial sports equipment and machinery. Up until now it had been almost existing as it’s own entity.

The new identity was also applied to these products and packaging. Now both Casall and CasallPRO co-exist as one with a clear link between the two.

Black casall van